There’s even something called virtual channels, a fascinating idea of livestreamed, curated content that connects Peacock to its roots on broadcast TV. Users will have the ability to choose between on-demand content and a browsable back catalog of 600 films and more than 10,000 hours of NBC television series. It will offer a free, ad-supported tier, as well as two premium options with more content options: one with ads for $4.99, and another with no ads for $9.99. The new platform will launch on July 15, 2020, in conjunction with the Tokyo Olympics. And Peacock, details of which NBC revealed in full Thursday at an investors’ meeting in New York City, is a fitting name for NBC’s entrée into the streaming wars, because Peacock is the one platform that actually resembles network television. NBC’s streaming service is called Peacock, in honor of the broadcast network’s iconic logo.
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